Executive Leadership
Sergeant Major Keith L. Craig
CHAIRMAN & CHIEF EXECUTIVE OFFICER
Retired U.S. Army Sergeant Major, former Walt Disney Studios Motion Pictures executive, award-winning International Best Selling Author, and Co-Founder of Porter + Craig Film and Media Distribution — builder of pathways for creators ready to move with discipline and scale with purpose.
Biography
Sergeant Major Keith L. Craig embodies service-driven leadership across extraordinary domains. As a former Walt Disney Studios Motion Pictures executive, he orchestrated theatrical distribution strategies that contributed to Disney's historic $3.7 billion domestic box office record in 2019; distributing over 50 major releases that collectively generated more than $42 billion globally during his tenure, including Avengers: Endgame, The Lion King, Star Wars: The Rise of Skywalker, and the Oscar-winning Black Panther. Today, Craig serves as Co-Founder, Chairman, and Co-CEO of Porter + Craig Film and Media Distribution, a Beverly Hills-based powerhouse specializing in worldwide film and television sales with an annual slate of 50+ films.
Craig's foundation rests in three decades of distinguished military service. Retiring as Sergeant Major after 32 years in the United States Army (1984-2016), he served six combat tours spanning more than 50 countries, including Operation Iraqi Freedom, where he led as First Sergeant of the 302nd Military Intelligence Battalion, and Operation Unified Response, coordinating humanitarian relief that sustained nearly three million Haitians following the devastating earthquake. His 52 military awards include three Bronze Stars (earned through distinguished combat performance), the Legion of Merit, and the prestigious Distinguished Order of Saint Martin. As the 12th Senior Enlisted Advisor to the Commander and Exchange CEO of the Army & Air Force Exchange Service for Europe and Southwest Asia, he oversaw a $10 billion retail operation serving 43,000 employees across 50 states, five territories, and more than 30 countries.
An international bestselling author, Craig has written three books exploring leadership and entertainment strategy: Serving to Lead, Checkpoint Decoder: Unlocking the Film Distribution Codes, and BLACKOPS OF HOLLYWOOD: SECRETS OF THE MAGIC. His fourth book is scheduled for release in Summer 2026. Before his military and entertainment achievements, he excelled as one of European Football's most decorated receivers, winning six Division Championships while playing for teams including the Frankfurt Galaxy (NFL Europe/WLAF) under head coach Jack Elway (Father of Hall of Famer John Elway), where he shattered league records and earned All-Conference honors and Championship Game MVP.
Through his convergence of military valor, entertainment expertise, athletic excellence, and business acumen, Craig continues to transform industries while honoring those who paved the way before him.
“From the battlefield to the box office, the edge is disciplined storytelling: know the mission, understand the audience, and deliver.”
Keith L. Craig
Impact
Proof Points
Years serving in the U.S. Army before retiring as Sergeant Major.
Combat campaigns, plus humanitarian and disaster relief operations.
Countries reached and high-profile films connected to his distribution career.
HAPA Trailblazer Award recipient and International Best Selling Author.
Interactive Bio
Choose a chapter.
Each chapter reframes the story for a different intent — the arenas where the work has left its mark.
Service built the system.
Keith's leadership foundation was forged through 32 years in the U.S. Army, including combat campaigns, humanitarian operations, and senior enlisted roles. The through-line is simple: move people, resources, and morale where they need to be, when they need to be there.
- Sergeant Major
- Combat campaigns
- Senior enlisted leadership
Distribution Reel
Big-screen fingerprints.
Titles publicly associated with his theatrical distribution career and film-media work.
Black Panther
Marvel release associated with his Disney distribution work.
Coco
Oscar-winning Pixar title connected to his theatrical distribution career.
Avengers: Endgame
Part of Disney's record-setting 2019 domestic box office year.
The Lion King
Major Disney release in the Central Division portfolio era.
Star Wars
Lucasfilm titles appear throughout public profiles of his work.
Independent Film
Porter + Craig focus: broader distribution access for creators.
Leadership Playbook
Short enough to remember.
Serve first.
Lead by making the mission clearer and the people around you stronger.
Execute clean.
Great strategy is disciplined logistics with a human outcome attached.
Open doors.
Use experience and relationships to create access for the next wave of voices.
Build bridges.
Collaboration beats gatekeeping when the goal is lasting industry change.
Translate pressure.
Turn high-stakes moments into systems other people can actually use.